The right kind of growth

At Davis Bonley we can provide businesses in the Barnet area with assistance and advice on a wide range of business issues. Here are some issues to consider when your business is growing...

In the pursuit of improved profitability you might be forgiven for thinking that any kind of growth is desirable, but in reality there are two types of growth - healthy growth and unhealthy growth.

You can tell whether your growth is healthy or not by looking at your profit and loss statement or at your balance sheet.

From your profit and loss statement, calculate the percentage growth of sales and the percentage growth of earnings. If sales are growing faster than earnings, this is a sign of unhealthy growth. The bigger the gap, the more unhealthy the growth.

Alternatively, from your balance sheet, calculate the percentage growth of key asset categories - debtors, stock, and fixed assets such as equipment. If the percentage growth of these categories combined exceeds the percentage growth of sales, this is an indicator of unhealthy growth. Again, the bigger the gap, the more unhealthy the growth.

The indicators of healthy long-term growth are:

  • The percentage growth in earnings is keeping up with or exceeding the percentage growth in sales
  • The combined percentage increase in the key asset categories is less than the percentage increase in sales

Growth in sales can look impressive but if it is not matched by a corresponding increase in profitability it can conceal underlying problems such as:

  • Inadequate cash flow
  • Unhealthy stock levels
  • Too many debtors

Sooner or later, these problems will surface as dissatisfied customers, demoralised employees, strained systems and controls, and stressed-out owners.

If the root causes are not addressed, what started out simply as a problem of rate of growth can become a question of survival.

If you are in the Barnet area and are looking for support and assistance from experienced accountants and business advisers, contact Davis Bonley.

Environmental Policy | Accessibility | Disclaimer | Help | Site map | © 2018 Davis Bonley Limited. All rights reserved.

Davis Bonley, Northside House, Mount Pleasant, Barnet, Hertfordshire EN4 9EE , Davis Bonley is a trading name of Davis Bonley Limited, Northside House, Mount Pleasant, Barnet, Herts EN4 9EE. Company registration number 08989322. Regulated as auditors and regulated for a range of investment business activities by the Association of Chartered Certified Accountants. Awarded approved employer status for Association of Chartered Certified Accountants trainee and practising certificate development.

We use cookies on this website, you can find more information about cookies here.

Payroll Services Barnet